Doe Deere is the founder and Chief Executive Officer of Lime Crime Cosmetics, a beauty company she launched in 2008. She was born in Russia but raised in New York City. According to Doe, beauty is never about what looks best or natural but instead what a person feels is right at the moment. Though she started very small, Doe has achieved success in her vibrant line of cruelty-free cosmetics.
How did she even come up with the name Lime Crime? The name came from her best color. She also had a dream of developing eye shadows, nail polishes, and lipsticks. This is where Doe drew her motivation and focus. Today, Doe supports entrepreneurship as well as women-owned businesses. She is a mentor to aspiring female entrepreneurs and offers entrepreneurial advice through her Instagram page.
She took the first step way back in 2004 when she registered a new eBay account, “lime crime.” The account was for her new DIY fashion line, and she modeled everything by herself. If you have seen her pictures on Instagram, you know how Doe’s luminous painted face defines her brand, Lime Crime. She got the idea for a makeup brand back from her sewing days.
On a typical day, Doe goes over current projects with her Creative Director as they strategize for other activities. She then holds a meeting with the company’s President and Vice President before meeting with the chief operating officer. Although the meetings are many, they keep the entire team working together towards one goal. Later in the day, Doe works on directing visuals if she is not at the lab helping a chemist develop new products. Nothing goes to production before Doe checks its authenticity. When a new product is developed, she tries it out herself first. The exciting part is that Doe is patient in bringing up ideas to life. She can wait for months, but as soon as the idea comes up, she will get into action decisively.
The fact that customers are shifting their focus to e-commerce excites her since Lime Crime was among the first cosmetic businesses to focus on electronic commerce. According to most experts, it was impossible for products such as lipsticks to be sold to women online because they always want to try it first. However, Doe didn’t agree with this argument, and her company has since been successful. Doe’s “on-lip” lipstick swatch is currently an industry standard. Lime Crime is committed to coming up with innovations and ideas in the field of e-commerce as it aims to create the best shopping experience for its customers around the world.
Doe believes that knowing her brand and what it stands for makes her more productive and efficient as an entrepreneur. She has a clear picture of her customers, and therefore it becomes easier to make the right decisions. Although she started her career in an insurance company, Doe says she didn’t fit in. She wanted to be true to herself.
Lime Crime has experienced much success as a result of her commitment to treating the employees, vendors, and partners with the respect and love they deserve. She doesn’t rule “with an iron fist.” As a leader, Doe strives to uplift and drive her employees towards success through positive reinforcement.
Learn more: http://thestoryexchange.org/doe-deere/
Malini Saba is one of the most powerful women in business today. Originally from Perth, Saba has run her own business for over 25 years. She is one of the world’s top philanthropists and investors.
Saba’s success began when she left Perth for San Francisco, California in the 1990s. Saba is the Chairman of the board of Saban Capital Group. This company has investment interest or deals with technology companies in the US, real estate companies in Australia and India and oil and gas companies in China. Saba also is the founder of Stree: Global Investments in Women. This is a non-profit organization that works together with at-risk women and children to change the way they live and even see themselves as they work towards a better tomorrow. Saba’s good graces don’t stop there. She started the world’s first Heart Research Center for South Asians in California in 2015. She’s given millions to tsunami victims overseas. Saba has always been her own boss and worked to strengthen that title in everything she does.
Saba tells IdeaMensch she not only runs a successful company, but manages to balance work and home life together. On a typical day she begins work at 5 AM making conference calls internationally then gets her daughter to school by 7 AM. She does not believe in a nanny so Saba plans meetings and officer matters around her daughter’s schedule.
Saba likes to think out of the box. She looks at market trends and flips them in her mind. She thinks about the future instead of right now. When she saw an opening in India in the early 2000s she noticed others were hesitant. Saba took the risk and has seen outstanding returns. She says part of her success is because she takes risks. Saba believes doing research on the countries and businesses she invests in leads to success in these risks. Saba knows being a successful entrepreneur as a woman in different countries means different things. She works harder during these times when others discredit her. She explains failure is not a bad thing, but something she learns from and moves forward. She makes sure to add there is nothing she would change in her professional journey.
When the financial crisis hit, it was the strongest to affect so many people since the Great Depression. During that time, it was clear that there was a lot of fraudulent activity happening in the financial sector. So many of the people that were supposed to be doing a good job for the public, were falsifying information and putting through bad audits. This caused a lot of people to lose money, from their investments to other financial instruments that they had. There were people that were watching this, and wanted to put a stop to it.
Helane Morrison Was One Of These People
Morrison received her education from Northwestern University. At this time, she acquired a Bachelor’s degree in Journalism. After that, she went on to complete her law background. She got a J.D. from the University of California at Berkeley, School of Law. It was at this school that she also served as the Editor-In-Chief of the California Law Review. This was the beginning of her love for both fields. She wanted to make changes, and she surely did.
Her Work With The U.S. Securities And Exchange Commission (SEC)
In her position with the SEC, The U.S. Securities and Exchange Commission she was the head of the San Francisco division. She dealt with financials, legal and compliance issues, making her a forerunner in combatting the injustices that had happened in the financial industry.
What Is Helane Doing Today?
She works for a company called Hall Capital Partners LLC. She is the General Counsel, the Chief Operating Officer and the Managing Director of the company. In her position, she is a role model for other females in the industry. This company is run by women. Since this isn’t the way the companies in the financial industry are usually run, it is a bit different than before because women have more power than they used to.
With all her accomplishments in her career, Helane Morrison continues to empower other women to move higher in their professions. They now have the ability to do so, and she wants them to excel in the financial world, just like men did for many years before. She knows that she can speak to others about financial and legal issues, so she does so with much authority in order to encourage them to continue on with their hard work and to make a success of themselves.
Check out Helane’s LinkedIn profile or learn more about her career by clicking on the following link >> http://www.bloomberg.com/research/stocks/private/person.asp?personId=38982933&privcapId=1746886&previousCapId=1746886&previousTitle=Hall%20Capital%20Partners%20LLC
Doe Deere’s Views on Fashion and Beauty Rules
Doe Deere is the founder and CEO of the stunning Lime Crime Makeup products. This line of makeup has been called magical, colorful, and is intended to be used for boys and girls who would like to express themselves without apologizing to anyone. Doe Deere created this line of makeup and she does have her very own ideas on the standard rules of fashion and beauty. In fact, she has several rules that she likes to break.
The Favorite Rules to Break
There are many fashion and beauty rules that have been made standard. These rules may actually be viewed as simple suggestions that are not necessarily set in stone. Doe Deere is a rule and suggestion breaker. The following are some of her favorite fashion and beauty rules to break. These include:
* do not mix too many colors together; Doe holds the idea that color is dicey. Doe Deere and mixing many colors is one the things that makes her stand out. Splashes of color is beautiful
* do not mix patterns together; The truth is, mixing many patterns in your wardrobe can leave you with a stunning outfit. Mixing many patterns is highly creative according to the “Doe Deere” style
* do not wear bold eyes with bold lips; many hold the belief that it is only acceptable to do one bold makeup creation on your face at a time. Doe Deere believes that it is fun to play with makeup. Create bold bright eyes with bold and vibrant lips . This is a refreshing combination
* do not wear socks with open-toed shoes; Doe Deere has made this style a chick new trend that is fun and fashionable
* you must wear neutrals or black if you color your hair; neutral and tidy does not fit with Doe Deere. Blue hair and airy colors are extraordinary together
* you must dress your age; everyone can dress as young as they feel. Bold and beautiful colors are for every age
* stay with specific dressing for the occasion; try wearing an evening gown for any occasion. Cloths are meant to be enjoyed
Doe Deere and Freedom and Self-Expression
Doe Deere seems to have the solid mission to prove that cosmetics are meant to be a form of freedom. Include the ultimate self-expression too. She is one CEO who is creative and encourages everyone to show their beauty off through magical makeup.